Post by nadinenadine on Mar 10, 2024 3:40:39 GMT
The moment in which a stance is taken towards purchasing is the most delicate one. The person finds himself thinking: should I buy it now or postpone it? Marketing manages to intervene by bringing an element of distortion , even minimal, capable of giving the final push towards a cart that sees an addition. Cognitive Bias have a two-way relevance , for the seller as well as for the consumer. They lead to a commonality of points of view that converge in the purchase. Let's try to explain ourselves better with two examples . The first concerns a bias that we have already mentioned among the common ones: anchoring . Before purchasing the product we find ourselves doing various research. However, what turns out to be the reference parameter is the first product with which we relate, being an anchor. Maybe it's not the best solution, but it's the first and leads to evaluating subsequent ones. In terms of price, if the first item displayed is worth 20, when one appears at 15 it seems better to us, but then if another one is worth 30 it will be natural to avoid it because it is exaggerated. 20 is our reference point, there is nothing to do: it is a natural mechanism. A bias that illustrates well why it is important to be at the top of users' SERPs .
Another example, this time about ethnic bias . Recently the setter of the National Women's Volleyball Team Alessia Orro , Sardinian from Oristano, influencer with 133 thousand followers on Instagram, took part in the advertising Loan Phone Number List campaign for an island company that produces fruit and vegetables. Sponsored at a local and regional level, online but also for example with posters at Cagliari airport, she was able to achieve important success even outside her geographical borders. Why? Thanks to the original idea, but also to the sharing of an ethnic bias, the one linked to Sardinia. The campaign was launched during summer 2022, the time when the island sees the highest number of visits. To conclude: the Google effect There is a cognitive bias affecting Google , identified for the first time by a team of scientists from Columbia University led by Professor Betsy Sparrow.
It was 2011 when the study appeared, with an article relating to the effects on people's memory produced by Google and other search engines. The relevant data? The brain uses these systems as real spare memories or security hard disks. Don't you remember, don't you know? No problem: there's Google. Who doesn't happen to think that? To conclude, the Google effect and the examples we have proposed show well how and why for those who work in marketing every day, as in the case of a web agency , it is important to know the mechanisms with which people buy and the decision-making shortcuts that they undertake. The important thing is to know and know how to address Cognitive Bias, studying them and remaining aware of them, remaining clear and analytical.
Another example, this time about ethnic bias . Recently the setter of the National Women's Volleyball Team Alessia Orro , Sardinian from Oristano, influencer with 133 thousand followers on Instagram, took part in the advertising Loan Phone Number List campaign for an island company that produces fruit and vegetables. Sponsored at a local and regional level, online but also for example with posters at Cagliari airport, she was able to achieve important success even outside her geographical borders. Why? Thanks to the original idea, but also to the sharing of an ethnic bias, the one linked to Sardinia. The campaign was launched during summer 2022, the time when the island sees the highest number of visits. To conclude: the Google effect There is a cognitive bias affecting Google , identified for the first time by a team of scientists from Columbia University led by Professor Betsy Sparrow.
It was 2011 when the study appeared, with an article relating to the effects on people's memory produced by Google and other search engines. The relevant data? The brain uses these systems as real spare memories or security hard disks. Don't you remember, don't you know? No problem: there's Google. Who doesn't happen to think that? To conclude, the Google effect and the examples we have proposed show well how and why for those who work in marketing every day, as in the case of a web agency , it is important to know the mechanisms with which people buy and the decision-making shortcuts that they undertake. The important thing is to know and know how to address Cognitive Bias, studying them and remaining aware of them, remaining clear and analytical.